My name is Ian Glennon and over the past 5 years I have coached 500+ candidates, run 4,000+ coaching sessions, trained consultants at major consultancies, and, ultimately, helped hundreds of candidates get their dream offer. I am the founder of Custom Case Coach and my mission is to offer the best interview prep for consulting candidates. I have combined my personal experience interviewing, my training at BCG, and my years of successfully coaching thousands of diverse candidates to create Custom Case Coach. This holistic program teaches candidates how to optimally approach casing, arming them with the preparation toolkit, mindset shifts, and customizable frameworks needed to tackle any case or interview they may encounter. While pursuing my MBA at NYU’s Stern School of Business, I passed interviews for all 8 of the consulting and tech firms at which I interviewed, ultimately deciding to work at BCG. Leveraging this experience, I have built a flexible, diverse arsenal of practical guides to help you prepare for your next career step. No matter where you are in the process or what background you have – I’ve got you covered!

Applied to MBB and worked as an intern, then full time at BCG. As a coach, my feedback will be constructive and will help you reach the next level. My style of coaching is more hands-on, experiential learning and I am big on giving useful feedback , examples, drills, and a customized casing library to help elevate your strengths and work on the areas you need improvement in. My clients have all expressed that they feel a significant improvement in their skills and that coaching has equipped them with all the tools and knowledge needed to crack a case.

As a McKinsey interviewer for 2 years, I possess a deep understanding of what consulting firms look for in candidates, how the recruitment process works, and the common pitfalls that applicants often encounter. Throughout my career, I have primarily focused on working with banks and consumer-facing products, engaging in projects that encompass traditional consulting strategy as well as new product launches. This diverse exposure has allowed me to develop a comprehensive perspective on the industry, enabling me to guide aspiring consultants effectively. In addition to my hands-on experience, I have taken on the role of a mentor and coach for over 30 individuals navigating the management consulting interview process and beyond. I provide guidance not only on how to succeed in interviews but also on determining whether management consulting is the right fit for each individual. My coaching style is characterized by candor and directness, as I believe in providing honest feedback to foster growth and improvement. However, I also bring a human lens to my approach, valuing the importance of personal well-being and mental health alongside professional success. What sets me apart as a coach is my non-traditional background in visual arts, which initially made me believe that breaking into the consulting industry was an impossible feat. Despite initial setbacks, including interview mishaps and limited networking opportunities, I persevered and found success. As a strong introvert myself, I understand the challenges and doubts that aspiring consultants may face. My aim is to provide a relatable perspective and guidance, empowering individuals with strategies to thrive in the field while maintaining a healthy work-life balance. My recent experience in consulting ensures that I am up-to-date with the latest trends, particularly in the ever-evolving post-pandemic economic landscape.

I worked in management consulting for five years across a variety of roles - as a Business Analyst, Engagement Manager, and in the office of the CEO at McKinsey & Company. I was also able to do a secondment at the Bill and Melinda Gates Foundation for a year. At McKinsey, I was a Faculty member who led first and second-year analyst trainings and conducted hundreds of hours of interview coaching. And in college at the University of Michigan, I peer coached dozens of students to offers at McKinsey, Bain, BCG, Accenture, Strategy&, and Deloitte.

As an ex-BCG Project Leader and Interviewer, I'm intimately familiar with the consulting interview process, spanning from case to behavioral interviews. I specialize in taking a "ground up" approach to building specific core consulting interview skills, then integrating them into a strong overall case interviewing muscle. My approach has garnered significant positive feedback and recognition, resulting in me being appointed the management consulting case prep lead at Wharton (for my MBA) and McCombs (for my undergrad). Through this experience, I have helped nearly 100 mentees with their case prep journeys. For my efforts, I was awarded the Career Mentorship award at Wharton. I am fortunate to still have strong contact with many of my mentees, nearly all of whom have gone on great careers at McKinsey, BCG, Bain, Oliver Wyman, Deloitte, and Accenture (as well as other firms). Several of these mentees have gone on to achieve great post-consulting careers as well, ranging from Private Equity, to Tech Product Management, to Corporate Strategy I break down my feedback on each case interview into 5 areas, and give detailed, actionable feedback on each: Clarification, Frameworking, Quantitative Analysis, Qualitative Analysis, and Synthesis. This approach has been strongly validated by mentees and resulted in offers across all top firms. My foundations-first approach has led to being named a Leland Top 50 coach in my first year on the platform.

Welcome, bienvenidos, bem-vindos! I'm a former management consultant at McKinsey & Company with almost 5 years at the firm across the United States and Latin America - whether you need help with case interview preparation, resume optimization, or behavioral interview techniques, I'm happy to help guide you - I even interviewed more than 40 candidates for Analyst and Associate roles (including summer internships) during my time at McKinsey! Additionally, I am trilingual - I'm a native English speaker originally from the United States, but I have lived and worked in Mexico and Brazil and am happy to help out in English, Spanish, or Portuguese. Please feel free to reach out!

Why you should come work with me: 📌 Interviewed and coached 150+ professionals since 2017 to get into top consulting firms or make strategic pivots 📌 85% of my coachees in the last recruiting cycle landed MBB offers (McKinsey, BCG, Bain) 📌 Tailored, no-fluff coaching focused on helping you highlight your strengths and brand during the interview process

Welcome to my profile! As an incoming Associate Consultant at Bain & Company and a former Summer Associate at L.E.K. Consulting, I bring firsthand experience from top consulting firms to my coaching practice. I've also received offers from Apple and FTI and have experience interviewing with McKinsey & Company, KPMG, and more! My journey also includes being a Business Analyst Intern at NASA JPL, where I honed my analytical and strategic skills. I've successfully coached numerous individuals, helping them navigate the competitive consulting landscape and secure positions at leading firms. Whether you're preparing for case interviews or refining your application materials, I'm here to provide tailored guidance. Let's connect and chart your path to success in management consulting!

Ashwin brings 12+ years of strategy consulting experience and has served as Bain Manager, Deloitte Director and Goldman Sachs Strategy Lead. He has consulting and recruiting experience in Middle East, New York and India offices. He is an MBA from INSEAD, France and a graduate from XLRI, India. With over 1000+ coaching sessions delivered, he has helped 200+ aspirants land elite consulting jobs by mastering the skills to succeed in consulting interviews.