With a rich background in both B2B and B2C product marketing, I’ve successfully navigated diverse industries and organizational environments—from early-stage startups to Fortune 100 companies. My experience spans the full spectrum of product marketing roles, from hands-on execution to leading cross-functional teams. I’ve developed go-to-market strategies, scaled marketing efforts during hypergrowth, and driven key initiatives in complex corporate structures. This comprehensive experience equips me with the practical skills and strategic insights necessary to help you thrive in product marketing management. Whether you’re looking to sharpen your expertise, make a career transition, or achieve specific marketing goals, I’m here to provide the tools and guidance you need to succeed.

With a background at Modern Health, Instacart, and Lyft, I’ve developed a deep understanding of how product marketing varies across different companies and industries. I have hands-on experience in both B2C and B2B environments, covering key areas like go-to-market strategies, enablement, positioning, and messaging. I am passionate about using data-driven insights to drive product development and marketing efforts, ensuring both customer value and business success.

At my startup, Fronen, I lived the complete product marketing journey from ideation to product launch and beyond. I took a concept for clean-label, non-dairy ice cream and conducted extensive market analysis of the plant-based sector to identify our positioning opportunity. Those insights translated into messaging that resonated with consumers, driving 20% same-store sales growth while competitors declined 10%. By creating a data-driven unit sales velocity model to analyze retail transaction data, we improved our sales success rate by 40% through understanding what actually drives purchase decisions. Working with influencers and managing our social media presence built brand awareness and authentic connections with our target audience. My go-to-market execution secured national distribution with major retailers including Whole Foods, Wegmans, Walmart, and Sprouts - each requiring different positioning strategies and value propositions tailored to specific channels and buyer personas. As CEO managing teams across sales, marketing, and operations, I coordinated product launches while working with manufacturing partners to reduce costs by 25%, understanding how product decisions impact market positioning. Now working in VC, I know how to articulate product value propositions that resonate with both customers and stakeholders, translating complex product benefits into compelling narratives that drive both sales and investment.

I broke into tech and launched my Product Marketing career at LinkedIn, 8 years into my career! While this involved a step down in title, I quickly learnt the ropes, gained a strong foundation, and grew my influence. Since, I've been the 1st hire, team lead, and head of PMM at multiple fast growing tech start-ups (B2C and B2B SaaS). I've been a solo PMM, hiring manager, team lead, and senior executive committee member. I've led market segmentations, brand positioning, category expansions, new product launches, product upsell/adoption campaigns, and ongoing optimization initiatives. Along the way, I've mentored, coached, and advised many product marketers--helping them land, grow, and build high impact careers. I look forward to helping you too. I take an integral, values-driven approach to coaching and based on your goals, together we uncover insights, establish new perspectives and practices, and drive sustainable change.

I take a highly supportive approach to coaching and aim to create an environment in which my clients can be completely open about their worries so I can be the best possible coach for them. That said, you can expect me to be constructively candid – because coaching is about challenging you and accelerating your growth, not making you feel good so I can collect a check. I was an interviewer at both Google and Facebook and have spent many hours "on the other side of the table." I can give you a strong sense for how you might be perceived by hiring managers and recruiters.

Welcome to my profile! With over 15 years of experience in product marketing and management, I have honed my expertise at top companies like Adobe, VMware, and Accenture. As Head of Product Partnerships & GTM at Adobe, I led strategic initiatives that drive growth and innovation. My journey from a Senior Management Consultant at Accenture to leading product marketing teams has equipped me with a deep understanding of market dynamics and go-to-market strategies. I am passionate about mentoring aspiring product marketers and helping them navigate their career paths. Whether you're looking to refine your marketing strategies or break into the field, I'm here to guide you every step of the way. Let's connect and chart your path to success!

Welcome to my profile! With 5+ years in product marketing, I have honed my skills at top companies like Dropbox and Patreon, where I led successful go-to-market strategies and product launches. As a Senior Product Marketing Manager, I developed comprehensive marketing strategies that drove product adoption and improved user engagement. My MBA from the Haas School of Business further solidified my expertise in strategic marketing and leadership. Now, as a Leadership Coach, I am passionate about helping new and rising leaders in product marketing elevate their impact with confidence and authenticity. Let's work together to unlock your potential and achieve your career goals!

Led global Product Marketing Manager teams at TikTok and Google. Extensive knowledge of what hiring managers look for when searching for a good PMM.

At Panasonic I oversaw marketing for specific products, then systems, then marketing teams as a VP. I understood various types of research necessary for launching and sustaining lead positions for products, as well as brand building and user based marketing campaigns. I worked closely with outside agencies on both research, advertising, and PR.

I bring 20+ years of experience with a robust blend of technical, strategic, and leadership expertise to my coaching practice. Having worked as a product marketer across leading companies, I deeply understand the unique opportunities and challenges product marketers face—whether it's positioning products effectively, influencing cross-functional teams, or demonstrating the value of the product marketing function. I have firsthand experience building product marketing organizations from the ground up and know how to enable product marketers to drive strategic impact within their organizations. Throughout my career, I’ve held leadership roles at top companies such as Bill.com, Intuit, LinkedIn, and PayPal. At Bill.com, as Senior Director of Product Marketing, I played a pivotal role in driving the company’s revenue growth by over 10x to more than $1B ARR. This achievement reflects my ability to align product strategy with go-to-market execution and build high-performing teams that deliver exceptional results. As a coach, I am passionate about empowering product marketers and leaders to accelerate their careers, overcome challenges, and achieve meaningful personal and professional growth. Drawing on my deep expertise, I help product marketers refine their strategic thinking, elevate their personal brand, and navigate the complexities of their roles with confidence and clarity. I hold an MBA from the Kellogg School of Management and a Bachelor of Applied Science in Computer Engineering from the University of Waterloo. My own non-linear career journey has given me a unique perspective on career growth, and I bring this understanding to every coaching engagement. Whether you’re looking to stand out as a product marketer, secure your next promotion, or prepare for an exciting new role, I provide personalized coaching to help you unlock your full potential. If you’re ready to elevate your product marketing leadership and drive lasting impact, I’m here to guide you on your journey.