Hi, I'm Caroline. I've founded and exited an equitable hiring startup, led a product marketing team at HR tech unicorn Lattice, and studied career development for the working adult at the Harvard Graduate School of Education. I like to work with female and other minoritized professionals who are in highly cross-functional and political roles, and are seeking more satisfaction and less stress at work. My Specialties: - Navigating cross-functional relationships, power dynamics, and managing up and across - Helping you accept your personal power, agency, and strengths - Making a career transition -- full support from defining what you want more of at work to salary negotiation - Coaching for startup founders and early hires

I broke into tech and launched my Product Marketing career at LinkedIn, 8 years into my career! While this involved a step down in title, I quickly learnt the ropes, gained a strong foundation, and grew my influence. Since, I've been the 1st hire, team lead, and head of PMM at multiple fast growing tech start-ups (B2C and B2B SaaS). I've been a solo PMM, hiring manager, team lead, and senior executive committee member. I've led market segmentations, brand positioning, category expansions, new product launches, product upsell/adoption campaigns, and ongoing optimization initiatives. Along the way, I've mentored, coached, and advised many product marketers--helping them land, grow, and build high impact careers. I look forward to helping you too. I take an integral, values-driven approach to coaching and based on your goals, together we uncover insights, establish new perspectives and practices, and drive sustainable change.

Welcome to my profile! With 5+ years in product marketing, I have honed my skills at top companies like Dropbox and Patreon, where I led successful go-to-market strategies and product launches. As a Senior Product Marketing Manager, I developed comprehensive marketing strategies that drove product adoption and improved user engagement. My MBA from the Haas School of Business further solidified my expertise in strategic marketing and leadership. Now, as a Leadership Coach, I am passionate about helping new and rising leaders in product marketing elevate their impact with confidence and authenticity. Let's work together to unlock your potential and achieve your career goals!

I bring 20+ years of experience with a robust blend of technical, strategic, and leadership expertise to my coaching practice. Having worked as a product marketer across leading companies, I deeply understand the unique opportunities and challenges product marketers face—whether it's positioning products effectively, influencing cross-functional teams, or demonstrating the value of the product marketing function. I have firsthand experience building product marketing organizations from the ground up and know how to enable product marketers to drive strategic impact within their organizations. Throughout my career, I’ve held leadership roles at top companies such as Bill.com, Intuit, LinkedIn, and PayPal. At Bill.com, as Senior Director of Product Marketing, I played a pivotal role in driving the company’s revenue growth by over 10x to more than $1B ARR. This achievement reflects my ability to align product strategy with go-to-market execution and build high-performing teams that deliver exceptional results. As a coach, I am passionate about empowering product marketers and leaders to accelerate their careers, overcome challenges, and achieve meaningful personal and professional growth. Drawing on my deep expertise, I help product marketers refine their strategic thinking, elevate their personal brand, and navigate the complexities of their roles with confidence and clarity. I hold an MBA from the Kellogg School of Management and a Bachelor of Applied Science in Computer Engineering from the University of Waterloo. My own non-linear career journey has given me a unique perspective on career growth, and I bring this understanding to every coaching engagement. Whether you’re looking to stand out as a product marketer, secure your next promotion, or prepare for an exciting new role, I provide personalized coaching to help you unlock your full potential. If you’re ready to elevate your product marketing leadership and drive lasting impact, I’m here to guide you on your journey.

Welcome to my profile! With over a decade of experience in product marketing and strategy, I have honed my skills at top financial firms like Franklin Templeton and BlackRock, where I have led product marketing initiatives the drove asset growth for flagship products. My expertise lies in identifying a product's key differentiators, developing compelling data arguments for analytical support, and synthesizing complex concepts into digestible narratives and selling points. I am also able to provide frameworks for how to work cross-functionally in order to effectively capture feedback across sales, compliance, and digital distribution channels such as email, web, and social media. I have a proven track record of driving product launches and building strong brand presence in competitive markets. Whether you're looking to refine your product marketing strategy or break into the field, I'm here to guide you every step of the way. Let's connect and craft a plan to achieve your career goals!

At Panasonic I oversaw marketing for specific products, then systems, then marketing teams as a VP. I understood various types of research necessary for launching and sustaining lead positions for products, as well as brand building and user based marketing campaigns. I worked closely with outside agencies on both research, advertising, and PR.

Led global Product Marketing Manager teams at TikTok and Google. Extensive knowledge of what hiring managers look for when searching for a good PMM.

With a rich background in both B2B and B2C product marketing, I’ve successfully navigated diverse industries and organizational environments—from early-stage startups to Fortune 100 companies. My experience spans the full spectrum of product marketing roles, from hands-on execution to leading cross-functional teams. I’ve developed go-to-market strategies, scaled marketing efforts during hypergrowth, and driven key initiatives in complex corporate structures. This comprehensive experience equips me with the practical skills and strategic insights necessary to help you thrive in product marketing management. Whether you’re looking to sharpen your expertise, make a career transition, or achieve specific marketing goals, I’m here to provide the tools and guidance you need to succeed.

I take a highly supportive approach to coaching and aim to create an environment in which my clients can be completely open about their worries so I can be the best possible coach for them. That said, you can expect me to be constructively candid – because coaching is about challenging you and accelerating your growth, not making you feel good so I can collect a check. I was an interviewer at both Google and Facebook and have spent many hours "on the other side of the table." I can give you a strong sense for how you might be perceived by hiring managers and recruiters.

I have spent over 20 years launching product globally across h.w, s.w and solutions category. I have worked both with consumer and enterprise segments and helped develop value propositions, put together marketing and business plans, hire strong teams and many other activities.