I have spent over 20 years launching product globally across h.w, s.w and solutions category. I have worked both with consumer and enterprise segments and helped develop value propositions, put together marketing and business plans, hire strong teams and many other activities.

With a background at Modern Health, Instacart, and Lyft, I’ve developed a deep understanding of how product marketing varies across different companies and industries. I have hands-on experience in both B2C and B2B environments, covering key areas like go-to-market strategies, enablement, positioning, and messaging. I am passionate about using data-driven insights to drive product development and marketing efforts, ensuring both customer value and business success.

I've led a post-MBA career in marketing for nearly 15 years. I've hired, trained, and coached marketers at all levels to reach their goals across a variety of organizations. I've worked with marketers looking to continue their careers in the function, in addition to career switchers transitioning into marketing.

Hi, I'm Caroline. I've founded and exited an equitable hiring startup, led a product marketing team at HR tech unicorn Lattice, and studied career development for the working adult at the Harvard Graduate School of Education. I like to work with female and other minoritized professionals who are in highly cross-functional and political roles, and are seeking more satisfaction and less stress at work. My Specialties: - Navigating cross-functional relationships, power dynamics, and managing up and across - Helping you accept your personal power, agency, and strengths - Making a career transition -- full support from defining what you want more of at work to salary negotiation - Coaching for startup founders and early hires

With a rich background in both B2B and B2C product marketing, I’ve successfully navigated diverse industries and organizational environments—from early-stage startups to Fortune 100 companies. My experience spans the full spectrum of product marketing roles, from hands-on execution to leading cross-functional teams. I’ve developed go-to-market strategies, scaled marketing efforts during hypergrowth, and driven key initiatives in complex corporate structures. This comprehensive experience equips me with the practical skills and strategic insights necessary to help you thrive in product marketing management. Whether you’re looking to sharpen your expertise, make a career transition, or achieve specific marketing goals, I’m here to provide the tools and guidance you need to succeed.

Seasoned product marketing and management professional with a proven track record of success in the technology industry. Extensive experience leading go-to-market strategies, sales enablement, and product launches for cutting-edge artificial intelligence and high-performance computing solutions. Proven ability to develop compelling messaging, drive customer engagement, and achieve significant revenue growth. Adept at collaborating with cross-functional teams, influencing product design, and delivering results in fast-paced environments.

Welcome to my profile! I was accepted into Microsoft’s ACE Program (<0.5% acceptance rate), a 2-year rotation experience designed for new grads to accelerate their marketing careers, without a referral or connection to the company. I leveraged my recruiting experiences to help family and friends land their dream internships/jobs too. As a freshman in undergrad, I had big dreams: land a job in Big Tech. However, I had no connections, no target background, and no clue how to get there. I share this because if I can do it, you can too. My journey taught me the power of authenticity and value of storytelling. Allow me to share my experience and help you craft a striking application, bringing your unique story to light.

I broke into tech and launched my Product Marketing career at LinkedIn, 8 years into my career! While this involved a step down in title, I quickly learnt the ropes, gained a strong foundation, and grew my influence. Since, I've been the 1st hire, team lead, and head of PMM at multiple fast growing tech start-ups (B2C and B2B SaaS). I've been a solo PMM, hiring manager, team lead, and senior executive committee member. I've led market segmentations, brand positioning, category expansions, new product launches, product upsell/adoption campaigns, and ongoing optimization initiatives. Along the way, I've mentored, coached, and advised many product marketers--helping them land, grow, and build high impact careers. I look forward to helping you too. I take an integral, values-driven approach to coaching and based on your goals, together we uncover insights, establish new perspectives and practices, and drive sustainable change.