Johna S.
5.0
Elevate Your Product Marketing | Ex-Dropbox & Patreon Leader
Studied at Haas School of Business (Berkeley)
Works at JS Leadership Coaching
Available Thursday at 5:30 PM UTC
I only have capacity for 1-2 additional ongoing clients at the moment!
Questions? Start chatting with this coach before you get started.
Johna’s Product Marketing Management Qualifications
Coaches professionally
Experience level: Manager
Johna has helped clients get into these companies:
Welcome to my profile! With 5+ years in product marketing, I have honed my skills at top companies like Dropbox and Patreon, where I led successful go-to-market strategies and product launches. As a Senior Product Marketing Manager, I developed comprehensive marketing strategies that drove product adoption and improved user engagement. My MBA from the Haas School of Business further solidified my expertise in strategic marketing and leadership. Now, as a Leadership Coach, I am passionate about helping new and rising leaders in product marketing elevate their impact with confidence and authenticity. Let's work together to unlock your potential and achieve your career goals!
Johna can help with:
Skill Building
Market Research
Promotion Strategy
Salary Negotiation
Messaging and Positioning
Product Launch
Go-to-Market Strategy
About Johna
I help new and rising leaders unlock their unique leadership brand, leveraging 10+ years of marketing and executive consulting experience. I began my career in NYC, advising CEOs and Board Directors on executive compensation design and strategy. This role honed my executive presence and communication skills, enabling me to effectively present to C-Suite executives and board members. I transitioned into tech, working across various-size companies at Google, Dropbox, and Patreon. I built expertise in product marketing, launching new products and crafting compelling narratives. Combining my background in executive consulting, marketing, and my coaching training from the Co-Active Training Institute, I partner with leaders to uncover and express their authentic brand, driving influence and impact. I have my BA in Economics from Cornell University, and MBA from Berkeley Haas. Outside of work, you can find me cooking Korean food, dancing, or exploring new places with my partner and dog.
Why do I coach?
I got into coaching because I experienced firsthand being part of an organization with a less than ideal leader. I was part of a team of high performers, but could see those around me suffering from the lack of strong leadership. I offered some coaching sessions to my colleagues and noticed a big change in how they showed up after just a few sessions, and was hooked. I believe a strong coaching relationship can help you build confidence, show up authentically, and take empowered action toward your goals.
Work Experience
Leadership Coach
JS Leadership Coaching
August 2024 - Present
I help new and rising leaders across industries to level up their impact by leading with confidence and authenticity
Senior Product Marketing Manager
Patreon
August 2022 - July 2024
Senior Product Marketing Manager
Dropbox
August 2021 - August 2022
Dropbox Shop, 0>1 product for Creators •Assessed market opportunity, trends, competitive landscape, and user interviews to develop recommendations for segmentation, target audience, and pain points which influenced building the Dropbox Shop product and roadmap •Developed marketing launch strategy for Dropbox Shop, including target audience, pain points, example use cases, messaging framework, channel strategy, and KPI’s •Led Dropbox Shop Alpha, Private Beta, and Public Beta GTM plans to new creator audience •Improved Dropbox Shop funnel by analyzing funnel metrics, A/B testing messaging, and iterating on channel strategy
Product Marketing Manager
Dropbox
August 2019 - July 2021
Dropbox Pro SKU •Analyzed Pro SKU funnel performance and identified improvements, including understanding key user insights, reworking messaging framework, A/B testing landing page updates, and planning onboarding modal and email changes •Drove Branded Sharing & Traffic and Insights feature launches for freelancers, including developing messaging framework and activating key channels Dropbox Core •Recommended product roadmap considerations for core Dropbox based on analyzing market trends, survey data, competitive landscape, and financial analyses while working cross-functionally with research, pricing & packaging, and finance •Spearheaded search, sharing and security features launches for core Dropbox
MBA Marketing Intern
The J.M. Smucker Company
June 2018 - August 2018
Marketing (20% Project)
June 2017 - August 2017
Worked on a 20% marketing project for Universal App Campaigns: •Produced video content on customer centricity to be leveraged internally and externally to drive Universal App Campaigns existing and potential client relationships and increase understanding of product premise •Managed $20,000 budget and relationship with video vendor to ensure quality and effective video content •Framed script to clearly and succinctly outline applying machine learning to advertising spend to drive customer action
Compensation Operations
June 2016 - August 2017
•Led team in updating training sessions, expanding website functionality, and increasing contact with recruiters in major regions, resulting in nearly 90% of recruiters expressing an improved relationship •Overhauled recruiter training process by revamping training content and timing, and partnering with global ops stakeholders. Increased efficiency in approving offers by 10%, ensuring candidates accepted offers more quickly •Oversaw and approved $400M+ in total compensation for 500+ new hires per month by analyzing internal and external market data. Achieved 80% approval rate within 48 hours and a 79% new hire offer acceptance rate •Led compensation negotiations with 50+ recruiters and 250+ inquiries per month to determine compensation for 200+ candidates, resulting in 85% of tickets addressed within SLA and 100% experience score from recruiters
Senior Associate
ClearBridge Compensation Group
June 2016 - July 2016
Associate
ClearBridge Compensation Group
October 2013 - May 2016
Analyst
ClearBridge Compensation Group
July 2011 - September 2013
Johna was also given offers to work at
Pinterest
The Hershey Company
The J.M. Smucker Company
Education
Haas School of Business (Berkeley)
Master of Business Administration - MBA
2017 - 2019
Activities and societies: Co-President of Haas Marketing Club, Member of Haas Tech Club, Women in Leadership, Haas Christian Fellowship
Cornell College
Bachelor of Arts, Economics
2007 - 2011
Activities and societies: BreakFree Hip Hop Crew Co-founder, Asian American InterVarsity member, CUTonight Commission member
10 Reviews
Overall Rating
5.0
Johna has helped clients get into these companies: