As the COO of Shara, I have a deep understanding of building financial products for SMEs in emerging markets like Kenya and Nigeria. Prior to Shara, I co-founded and served as CEO of Busara Center for Behavioral Economics, where I led the organization's expansion to multiple countries and worked with leading organizations such as the Gates Foundation and the World Bank. My expertise in entrepreneurship and my experience in scaling organizations make me well-equipped to help aspiring entrepreneurs navigate the challenges of starting and growing their own businesses. Whether you need guidance on strategic vision, market positioning, or scaling strategies, I'm here to support you every step of the way. Let's connect and discuss how I can help you achieve your entrepreneurial goals!

I've started multiple companies during business school and am currently the Co-Founder of Lifespark, a fast-growing men's reproductive health company. I'm passionate about all things consumer, healthcare, and tech.

CAREER • What I'm Doing Now | I'm based in SF building a health tech start-up. Recently raised $2M+ in venture capital funding. • Healthcare Fellow | While at McKinsey I spent 1 year focused on healthcare innovation through our Center for Societal Benefit through healthcare. There I worked with health plans, governments, providers, and non-profits on strategies related to behavioral health, social determinants of health, and more. • McKinsey | While at McKinsey, most of my worked focused on strategy for healthcare payers, providers, and pharma companies. I also did substantial work in restructuring and transformations. • Chemical and Biomolecular Engineering | Prior to McKinsey, I was a chemical engineer focused on developing new materials in a research lab at Georgia Tech. EDUCATION • Stanford GSB Alum, Class of 2021 - focused on Entrepreneurship & Healthcare • Georgia Tech, Class of 2016 - Stamps Leadership Scholar (full ride, given to 10 out of 16,000+ applicants), Ms. Georgia Tech 2015

I'm Ruben Amar, a seasoned entrepreneur and the CEO of Brandable. My journey in the business world has been marked by transforming e-commerce businesses into leading consumer brands as the founder of Forum Brands. My expertise extends to the challenging realm of growth private equity investing, where I've managed significant investments in Consumer and Software companies at TA Associates, one of the largest private equity firms globally. My unique approach includes specializing in roll-ups and buy-and-build strategies, a testament to my deep understanding of market dynamics. Furthermore, my academic pursuits led me to an MBA from Stanford, an experience that not only honed my business acumen but also equipped me to mentor students aiming for top-tier business schools. As a coach, I've guided 18 aspiring entrepreneurs, providing them with the insights and strategies needed to navigate the complexities of starting and growing their ventures. My goal is to empower more entrepreneurs with the knowledge and tools necessary for success in the ever-evolving business landscape.

I have direct coaching experience guiding 5 individuals who have gone on to achieve entrepreneurial success. These former clients have either already built thriving businesses or are currently on an upward trajectory as founders. Under my mentorship, they were able to discover their true calling and develop the skills needed to turn their entrepreneurial visions into reality. Witnessing their transformations from ambitious aspiration to purposeful career path has been tremendously rewarding. This hands-on experience coaching entrepreneurs who have "made it" allows me to pass on proven strategies for ideating, launching, and scaling a profitable venture. My coaching approach blends real-world lessons from their journeys with structured principles for entrepreneurial excellence. I look forward to empowering more entrepreneurs to replicate these success stories.