Dana L.
5.0
Studied at University of Southern California
Works at Monster Consulting LLC
Available Tuesday at 2:00 PM UTC
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About Dana
I am a certified professional coach specializing in the support of people managers and those looking to transition to people management. I have my BA in Journalism from The Pennsylvania State University, MA in Communication Management from the University of Southern California and a Certificate in Professional Coaching from New York University With over 15 years in the media and adtech space, I have experience building and leading teams at both large organizations, such as Disney and eBay, as well as smaller, early-stage startups. After years of people management in the corporate world, I channeled my passion for helping individuals grow their own careers into my own consulting business, focusing on providing a resource to those new to managing others.
Why do I coach?
I've been so lucky throughout my journey to have supportive champions in my corner. And, having the ability to provide that foundation for those that have worked with me - seeing those I've mentored & coached grow both professionally and personally in their own way is why I do what I do - it has been the greatest joy of my career. I once had a manager tell me that my ability to manage and lead a team was my super power. It never occurred to me before that comment that I could build a business based on my drive to help others grow, but her feedback inspired me to do just that! Eighty-five percent of new managers do not receive any training prior to becoming a manager - a shocking statistic when managers have such a significant impact on overall employee happiness in the workplace. I aim to provide a resource and support to managers to make them efficient, effective and successful.
Work Experience
Consultant
Monster Consulting LLC
September 2021 - Present
• Providing coaching and mentoring services focused on supporting new people managers • Founder of boutique consulting firm supporting individuals and businesses in achieving goals and maximizing potential • Earned Professional Coaching Certificate from New York University (Dec 2023)
Director, Account Management
eBay
July 2019 - March 2023
Hiring Manager
• Led global customer success and insights teams for eBay's $1B advertising business • Recruited, hired and onboarded top talent (8 new hires) to support digital advertising campaigns for both agency and brand clients • Responsible for campaign performance and upsell opportunities to existing customers through successful achievement of client KPIs and robust reporting • Worked cross functionally to enhance internal operational process and drive efficiencies • Acted as a point of escalation for campaign issues and client concerns
Director, Strategy & Sales Planning
Sharethrough
February 2018 - June 2019
Hiring Manager
• Led global account strategy & customer success teams, responsible for supporting the entire sales cycle from proactive opportunity generation through campaign execution • Implemented best-in-class sales practices, go-to-market strategies and operational efficiencies • In partnership with CRO, served as a key liaison between our customer support and marketing teams for needed strategy, sales positioning, pricing and materials • Managed relationships with sales enablement partners, including vetting, negotiation and onboarding of vendors
Director, Sales Operations
Sharethrough
February 2017 - January 2018
Hiring Manager
• Owned the pre-sales workflow & tools to support the global advertising sales team • Managed relationships with pre-sales platforms, including vetting, negotiation and onboarding • Defined & enhanced efficiency of cross-functional pre-sales process, including media planning, RFP lifecycle and resourcing
Senior Manager, Sales Development
Sharethrough
January 2015 - January 2017
Hiring Manager
• Provided strategic direction to account teams on proactive pitches and proposal creation in response to RFPs • Hired, trained and managed global sales planning team for industry-leading native programmatic advertising platform • Implemented & trained client-facing team on process enhancements for new products & tools for campaign tracking, from initial opportunity to billing and invoicing • Identified & owned relationships with key sales enablement platform partners
Director, Account Services
Tremor Video
January 2013 - December 2014
Hiring Manager
• Led global account team for online video ad serving, analytics and programmatic buying platform • Participated in the launch of a new DSP product, acquiring beta testing partners and working closely with internal teams to provide crucial client feedback during development and rollout • Established process and best practices for onboarding ad serving and DSP customers, in both a self-service and managed-service capacity • Grew relationships with key clients, serving as online video expert during media planning and optimization • Collaborated with cross-functional teams to develop product roadmap, establish priorities and escalate issues
Director, Marketing Services
The Walt Disney Company
December 2010 - January 2013
Hiring Manager
• Responsible for day-to-day management of creative agency of record, including key art development for all ABC primetime programming (Scandal, Grey’s Anatomy, Modern Family) • Managed both creative production and budget of all print, radio and cable paid media for all ABC primetime programming • Served as brand manager for ABC network collateral, working with all internal divisions to ensure consistent brand messaging for network creative across the Walt Disney company (home entertainment, affiliates, international, parks & resorts) • Worked with Chief Marketing Officer and executive team on all department presentations, building slides, allocating creative resources and organizing technical logistics
Education
University of Southern California
MA, Communication Management
Pennsylvania State University
BA, Communications
New York University
Certificate in Professional Coaching
2021 - 2023
3 Reviews
Overall Rating
5.0
Dana has helped Leland clients get into eBay