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Package Description:
Think of the Founder Outbound Sprint as a turbo-charger for your early pipeline. Over 4 weeks we’ll zero-in on the sub-segments of your market that actually buy, surface the warmest paths into those accounts, and arm you with punchy messaging that speaks to real pain, not product features. You’ll leave with a ranked ICP list, persona-specific email + LinkedIn templates, a cold-call script, and a day-by-day multi-channel sequence so you’re never guessing what to send next. We’ll build a lean KPI dashboard and a 20-ish-page outbound playbook, giving future hires a head start and saving you countless onboarding hours. The result: meetings on the calendar, a repeatable outreach engine, and total clarity on where to focus your limited founder time. If you’re ready to replace random acts of prospecting with a proven system, let’s pick a start date and get to work.
What you'll get from this package
Crystal-clear ICP and ranked target list
Tailored messaging for each specific outbound channel
Fully documented outbound playbook and KPI tracker ready for your first sales hire
A live pipeline in motion (meetings on the calendar before hand-off)
Additional details
Coaching delivered via live sessions and .
We kick off with a 90-minute strategy call on Zoom (recorded for your team). From there, we meet once a week for focused 45-minute working sessions where we review progress, pressure-test messaging, and assign next-step actions. Between calls you’ll have unlimited Slack/text access to me for quick questions, copy tweaks, and Loom walk-throughs. I share drafts in Google Docs, build the KPI dashboard in Sheets, and host all assets in a shared workspace so you always see work in flight. My style is founder-friendly but rigorously data-driven: think McKinsey structure with operator pragmatism. We set a clear weekly goal, measure what matters, and ship assets you can use the same day (email templates, call scripts, account tiers, KPI tracker). You’ll leave each session knowing exactly what to do, why it matters, and how to execute—no fluff, no generic advice, just repeatable outbound you can run or hand to your first sales hire.
Satisfaction guaranteed or don't pay the full amount. Engagement doesn't end until you begin booking meetings.
Services included:
Skill Building
Sales Strategy
B2B Sales
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Offered by Dan O.
Joined November 2024
5.0
Stanford MBA | Sales coaching for B2B SaaS founders and early sales hires
I help B2B SaaS startups scale beyond founder-led sales. As the founder of Startup Sales Consulting, I work closely with founders and AEs at startups to generate more meetings within their Ideal Customer Profile (ICP) and convert interested prospects into paying customers. I've twice been the first sales hire at venture backed startups (Arc Technologies and Trunk Tools) where I helped both companies scale from seed to beyond series A. Now I work as a sales coach full-time to help more startups do the same. You can check out my training classes on my website (www.yourstartupsales.com) to get an idea of skills that I teach.
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