Alena F.
5.0
Helping you walk your path with clarity and purpose • Principal Designer
Studied at University of California, Los Angeles
Worked at Google
Available June 13 at 8:30 PM UTC
Questions? Start chatting with this coach before you get started.
Alena's Coaching Offerings
Pay as you go
Get help with Skill Building, Design Thinking, and .
Alena’s Design Qualifications
Experience level: Director
100+ people coached for Design
Alena has helped clients get into these companies:
With over two decades of experience in design and technology, I have honed my skills at industry giants like Google and ServiceNow, where I transformed design strategy across multiple complex product portfolios. As a Principal Product Designer, I specialize in crafting coherent, user-driven conversational AI and UX design systems. My journey from an Embedded Software Engineer at Boeing to a Designer at Google and ServiceNow has equipped me with a unique perspective on integrating design with technology. Having coached over 100 individuals, I am passionate about helping designers find their own clarity to excel in their careers. I look forward to connecting and helping to find how to become more resonant with your authentic self and your workplace’s values
Alena can help with:
Skill Building
Design Thinking
User Interface Design
User Experience Design
Promotion Strategy
About Alena
I came to design through the backdoor after graduating with CS and working as a programmer then product manager. I learned how to be a user experience designer while on the job at Google which came with all of the ups and downs of learning and mastering a craft. My beliefs have formed through my journey: - I believe in finding your own way. Sometimes that means defining a path that doesn't currently exist. It can be slower than the more common path but ultimately more satisfying as it's the best path for you. - I believe that you’re never done. Let's optimize for the next best step, whether a big or small change. Refine and learn, not wait for the perfect moment. - I believe there can be a sense of ease when you find a way of working that's resonant with who you are and how you work. If you'd like to book outside my current listings, please reach out.
Why do I coach?
Being coached has enabled me to face my fears, find healing from insecurities, and embrace my authentic self to find success and satisfaction at work and in life. I've helped hundreds of tech professionals shape their work to be more resonant with who they are today and who they want to become. I love to help others see the clarity that already exists within themselves so they can take their next steps with confidence.
Work Experience
Principal Product Designer
ServiceNow
July 2024 - Present
Lead design strategy to create coherent, configurable, user-driven conversational AI experiences across multiple product experiences.
Senior Staff User Experience Designer
November 2022 - July 2024
- Built a program to unify payments and identity experiences across Google’s consumer and enterprise products, promoting alignment across multiple product areas with user-centered strategies. - Created a UX design system for payments and identity experiences across Google, redefining the design and implementation of these experiences.
Staff User Experience Designer
June 2016 - October 2022
- Led a joint UXD/UXR program to quantitatively assess the impact of subtle UI changes on the search results page, delivering data-driven, cross-product UX recommendations that defined new design and product initiatives. - Created a framework to componentize search results, transforming the design and implementation of search experiences. - Led multiple redesign initiatives for the search results page, working with several product teams to deliver a cohesive user experience. - Developed a vision for a unified workflow paradigm for IT admins across Google Workspace product experiences.
Senior User Experience Designer
December 2011 - May 2016
- Designed and launched a new keyword tool based on search terms. - Contributed to Google[x] efforts.
Embedded Software Engineer
Boeing
July 2004 - January 2006
Supported the Operational Flight Program Loading System (OFPLS) and performed integration testing.
IT Administrator and Web Developer
Pharmaceutical Services Corporation
July 2003 - June 2004
Providing technical support for remote offices and 50+ employees. Established intranet and managed external website.
Education
University of California, Los Angeles
Bachelor's Degree, Computer Science
1999 - 2003
Technical Minor in Design
5 Reviews
Overall Rating
5.0
Alena has helped clients get into these companies: