Breaking into CPG Marketing

Breaking into CPG Marketing

Offered by Sho Lin C.

5.0

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PepsiCo Marketer | UChicago Booth '23 MBA | CPG Expert

Chicago Booth Logo

Studied at Chicago Booth

PepsiCo Logo

Works at PepsiCo

Package Description:

I want to help you land and ace your interview for a Marketing role. With this package, I’ll coach you through each step prior to submitting your application as well as guide your interview preparation. I know the process is overwhelming, so together we will tackle the most crucial elements and get you set up for success. Here’s what we’ll cover: - Resume and Cover Letter Review: I will provide you with my resume and cover letter templates and help you refine both to ensure you stand out as a candidate. We will do a deep dive into your resume through live reviews and async comments. - Targeted Outreach: I will be extremely focused on making sure your experience is hyper-relevant to the specific organizations you’re applying for. Where there are experience gaps, I will provide you with actionable steps to ensure coverage, depending on the time you have between our coaching and application deadlines. - LinkedIn Review: I’ll provide a comprehensive review and edit of your LI profile, and provide you with suggestions for improvement. We’ll also discuss how to optimize your profile for recruiting. This includes up to three rounds of feedback. - Interview Prep: I will shed light on types of interview questions you will recieve and how to prep for them, making sure you're building your marketing intuition! If desired, I am more than happy to conduct mock behavioral and "case" interviews so you feel confident going into the real thing!


What you'll get from this package

A clear, cohesive story for what you bring to the table and why you'd make a good marketer

A marketing-focused resume and cover letter template

A frim grasp on what to expect in an interview and tools / strategies for preparation


Additional details

Coaching delivered via live sessions and .

Refund Policy

Services included:

Interview Prep

LinkedIn Review

Cover Letters

Resume Review

Networking Strategy


Sho Lin C.

Offered by Sho Lin C.

Joined January 2025

5.0

PepsiCo Marketer | UChicago Booth '23 MBA | CPG Expert

I am a classically trained CPG marketing professional at PepsiCo with full-funnel experience from brand-equity marketing to shopper marketing. I have coached peers and clients on interview and "case" prep, networking strategy, and broader career development. After securing and completing an MBA internship at PepsiCo, I dedicated my second year of business school as well as this past year and a half to helping others land their dream roles. I'm eager to share the resources and expertise I've gained, not only when it comes to applications / interviews, but also in terms of what it takes to be a high-performer in role. Especially as a career changer, coming from a Healthcare Consulting background prior to business school, I can provide invaluable perspective on how to successfully pivot your career on both function and industry. Thank you for taking the time to browse my profile -- looking forward to helping you become a marketer!

Experience level: Manager

$360

5h of coaching

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