Content Marketing Director

Director of Content Marketing

Lead a team of content marketers in driving organic growth with a customer-first, full-funnel content marketing program. Content is optimized for SEO, aligned with business objectives, and backed by data. - Develop content strategies that have grown revenue for both eCommerce and enterprise business units - Establish Shutterstock as a thought leader at the intersection of creativity and technology - Diversify storytelling formats through the company blog, influencer marketing, quizzes, documentary/videos, ebooks, case studies, customer reviews - Manage budgets and cross-functional collaborations - Present performance every 2 weeks, based on weekly data analysis of content KPIs - Coach, teach, and nurture the professional development of direct reports People Management, Project Management and +8 skills

Senior Creative Content Lead

Ideation and branded content production for the world's leading financial and technology companies. Crafted thought leadership and bespoke campaigns using Bloomberg’s proprietary data and business intelligence. Clients included: Qualcomm, Cisco, PwC, and Sophos (cybersecurity IT) Project Management, Vendor Partnerships and +4 skills

Content Marketer

Generated leads and win revenue by creating quality, data-driven content across the buyer journey and executing measurable promotional strategies. Originated thought leadership, social media, partnership, and competitive content for IBM’s leading data & AI platform, IBM Cloud Pak for Data, and its on-prem, as-a-Service, and flagship offerings Project Management, Writing and +6 skills

Content Lead

Spearheaded major thought leadership projects. Collaborated with product and design to conceptualize, produce, and manage interactive webpages, videos, whitepapers, and social media Project Management, Writing and +3 skills

Content Marketing Manager

Editor-in-Chief of the company blog. Built a consistent B2B SaaS content program from the ground up with 100+ assets, including thought leadership ebooks, infographics, blogs, client case studies, newsletters, email campaigns, web copy, and quizzes. JW Player is the video tech company that powered the first player for YouTube. Project Management, Writing and +4 skills

Manager, Brand Content and Storytelling

Wrote keynote speeches for the CEO and Global Chairs of the Board of Directors. Supervised the digital copywriter. Drove content marketing to support IMA's mission, membership, and growth. COMMUNICATIONS MANAGER (Feb 2016 - April 2016) Communications strategy + project management for thought leadership and educational products With more than 100,000 members, IMA certifies and provides professional resources for management accountants worldwide. People Management, Project Management and +5 skills

Adjunct Instructor, Strategic Writing and Storytelling