Non-Tech to Star PM: Crossing the Chasm

Non-Tech to Star PM: Crossing the Chasm

Offered by Ned L.

5.0

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Nontech to Director in 6 Years: Coaching PMs to Grow Faster (GOOG, TEAM)

Oberlin College Logo

Studied at Oberlin College

Atlassian Logo

Works at Atlassian

Package Description:

Hey — I'm Ned. I started my career as a middle school teacher before moving into tech. I transitioned from a nontechnical role to product management at Google and now am in a product leadership role at Atlassian. I’m here to help you confidently transition from a nontechnical role into a standout product manager. Instead of focusing on what you lack, we’ll identify the strengths you’ve developed in your current and past roles—such as leadership, communication, problem-solving, or strategic thinking—and translate them into the skills that make a successful PM. Together, we’ll showcase your unique value and position you as a strong candidate. Here’s what we’ll cover: • Skill Building for the PM Role: We’ll uncover your transferable skills and complement them with practical PM-specific abilities, like crafting user stories, prioritizing features, and collaborating with technical teams. • Resume Review: I will help you transform your resume to emphasize the strengths and achievements that align with PM expectations. We'll work together to make sure your resume tells a compelling story about the skills that set you up to crush it as a PM. • Internal Networking Strategy: Oftentimes, the best way to break into PM is to do so internally. Many companies lack a formal transfer process, so I'll work with you on how to chart your own path to a PM role within your company. • Product Case Interview Prep: We’ll practice tackling product cases with confidence by working through typical questions together. I’ll provide frameworks, tips, and mock interviews designed to prepare you for this critical part of the hiring process. • Behavioral Interview Prep: We’ll craft and refine impactful stories that highlight your adaptability, leadership, and PM potential. We’ll practice answering behavioral questions with authenticity and clarity, leaving a lasting impression on interviewers. What will clients take away from this package? (Combination of the options below based on need) • A tailored PM resume that emphasizes your transferable strengths and positions you as a competitive candidate. • A practical internal networking strategy to help unearth potential PM opportunities within your current company. • Foundational PM skills and hands-on practice that build your confidence for the role. • Advanced preparation for product case interviews, with actionable frameworks and mock sessions. • Polished answers to behavioral questions that effectively convey your value and readiness to succeed as a PM. This package is all about unlocking your potential and setting you up for success as you transition to the product management ladder. Let’s work together to make it happen!


What you'll get from this package

Polished resume optimized for the PM role

Behavioral interview prep kit: A personalized set of stories that translate your current experiences into key PM skills, showcasing traits like leadership, problem-solving, and collaboration

Set of strategies for finding potential internal PM opportunities at your current company

Product case evaluation: I’ll evaluate your product case interview skills, including a detailed score for each part of your response and actionable feedback on how to improve


Additional details

Coaching delivered via live sessions and .

Can't wait to work together! We'll do 3 live sessions to focus on whichever combination of the areas above are more important to you, and I'll spend time reviewing your resume asynchronously.

Refund Policy

Services included:

Skill Building

Resume Review

Networking Strategy

Product Case Interview Prep

Behavioral Interview Prep


Ned L.

Offered by Ned L.

Joined January 2025

5.0

Nontech to Director in 6 Years: Coaching PMs to Grow Faster (GOOG, TEAM)

I’m a true generalist and product leader with over a decade of experience spanning startups and Google. I've worked in sales, technical partnerships, people management, product strategy, and product management. That breadth has shaped how I lead and how I coach: I don’t just help you become a better PM, I help you become a more strategic thinker, cross-functional partner, and leader. I made the switch from a nontechnical role to product management at Google and rose to Director of Product at Atlassian in just six years. I coach aspiring and early-career PMs (especially those from nontraditional paths) on how to accelerate growth, communicate with clarity and influence, and shift develop deeply-considered product strategies. If you're looking for fast growth and honest guidance from someone who's been there, I’d love to work with you.

Experience level: Director of Product

10+ people coached for Product Management

$576

4h of coaching

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