Nasiim S.
5.0
Experienced Global Leader | Expert in Data-Driven Growth for Tomorrow
Studied at Florida Agricultural and Mechanical University
Works at Meta (Facebook)
Hiring Manager
Available Friday at 4:00 PM UTC
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Nasiim’s Business Analytics & Intelligence Qualifications
Experience level: Director
Nasiim has helped clients get into these companies:
Welcome to my profile! With over 15 years of experience in business analytics and intelligence, I have a proven track record of driving strategic growth and optimizing marketing strategies at top companies like Meta, Microsoft, and Southwest Airlines. As the Head of Global Marketing Science at Meta, I spearheaded initiatives that generated $1.1B in incremental revenue and managed cross-functional teams to enhance data-driven decision-making across 57 countries. My expertise lies in leveraging data, analytics, and partnerships to transform business practices, having successfully led projects that resulted in significant revenue lifts and operational efficiencies. Whether you're looking to refine your analytics strategy or scale your business intelligence capabilities, I'm here to help you achieve your goals. Let's connect and explore how I can support your journey!
Nasiim can help with:
Market Research
Data Analysis
Data Visualization
Competitive Analysis
Resume Review
Data-driven Decision Making
Business Intelligence
Nasiim also coaches for Marketing, Career Development, and Life. View all.
Work Experience
Head of Global Marketing Science
Meta (Facebook)
April 2021 - Present
Hiring Manager
Scope of Responsibilities: Empower the global agency ecosystem to grow their business by making data-based marketing decisions and establishing a holistic platform to address their needs on-demand. ● Spearheaded successful new scalable business initiative aligned with the company’s strategy and core competencies while delivering on customer needs that drove $1.1B in incremental revenue. ● Managed a cross-functional team of technical and non-technical experts globally to establish a new operating model to drive efficiencies through driving alignment, integrations, and executive level support structure for future flexibility of goals. ● Influence an agency platform to enhance data-driven decisions, goals, and cross-functional integrations to scale across 57 countries and 45K+ partners touching 95% of agency revenue. ● Defined and evolved KPIs and metrics to justify a 400% increase in resource support and implemented enhancements to improve frameworks through cross-functional executive alignment. https://scontent-dfw5-2.xx.fbcdn.net/v/t39.8562-6/215870303_1371144769934878_2160242198606901438_n.pdf/agency_performance-branding_learn-more_download.pdf?_nc_cat=106&ccb=1-7&_nc_sid=ad8a9d&_nc_ohc=Wp_v37RznHYAX-tqPtS&_nc_ht=scontent-dfw5-2.xx&oh=00_AfCG8ijM04cjy3mofGcUV2UkWCymPfOX40I78_38WITsuw&oe=64590907 Analytical Skills, Data Analysis and +7 skills
Managing Partner
S&AAssociates - Custom Home Builders
2014 - Present
Scope of Responsibility: Manage lead generation, contract negotiations, and project manage the operations ▪ Identified prospective deals to determine profitability, complexity, resource availability, and strategy selection resulting in 90% supplier satisfaction ratings, sought-after recommendations, and expansions. ▪ Implemented a multi-touch marketing acquisition program that produced 200+ highly personalized, scalable activities per month and reduce resources by 67%. ▪ Strategized and validated the expansion opportunity from 1 city to 3 cities across 2 states. Marketing Strategy, Analytics and +1 skill
Global Marketing Science Manager
Meta (Facebook)
2018 - 2021
Admissions Committee Experience
Scope of Responsibility: Establish a global tiering program to scale data and science best practices to all agencies to fuel agency growth and expertise, empowering them to drive increased value for advertisers. ● Managed a team of 24 senior technical experts globally to establish a new scalable business model through removing barriers, aligned strategic goals, and building executive leadership support. ● Collaborated with product, data science, operations, marketing, finance, legal, engineering, and creative to optimize business strategies across multiple factors to establish a scalable partnership model globally across 35K partners touching $59.5B in revenue. ● Created a scalable, on-demand support model to address key partner needs of resources, trainings, and experimentation, by leveraging internal resources and establishing new processes. Cross-functional Team Leadership, Project Management and +9 skills
Marketing Science Lead - Small and Midsized Businesses
November 2016 - April 2018
Admissions Committee Experience
Scope of Responsibilities: Help small & mid-sized businesses grow by transforming marketing practices at scale that are grounded in data & science, experimentation, and best practice methodologies ● Restructured the global small and mid-market sales organization to address evolution of clients’ needs driving a 16% lift in revenue, 18% lift in intent to spend, and 13% lift in client trust. ● Established a global team structure to support small and mid-sizes businesses with higher quality technical analysis support from 3 to 45 personnel over two years. ● Automated an efficiency service program and dashboard that reduced errors, scaled testing, enhanced product roadmaps, supported marketing decisions and drove 90%+ adoption rate from sales. ● Built a testing tool, global operational model, and dashboard to evaluate media mix attribution impacts on investments, resulting in over 56 studies run and $34M worth of revenue increases within 1 year. Marketing Strategy, Analytics and +6 skills
Sr. Data Analysts - Digital Merchandising
Southwest Airlines
July 2014 - August 2016
Scope of Responsibility: Optimize digital merchandising business strategies to drive revenue. Developed and executed a new testing program within the direct marketing process to drive strategic optimization decisions within all digital executions resulting in over $5M in incremental revenue. Analyzed marketing activities, partnerships, and internal processes resulting in the creation of benchmarks, executive reports, 23% partner revenue growth, and $150K incremental initiative revenue. Validated customer segments and customer modeling to drive increased personalization within email and website designs, while measuring and monitoring the impact on customer behaviors and revenue. Trained the marketing department on testing principles to align efforts and educate teams on their roles across the department and also resulted in being including into on-boarding marketing activities. Strategically establish business cases and reports to upper management on recommendations to drive improvements resulting in the prioritization of key initiatives. Marketing Strategy, Analytics and +1 skill
Digital Marketing Manager
Microsoft
2008 - 2014
Scope of Responsibility: Optimize digital (online & demo) business strategies with partners to increase sales. Implement new optimized processes to improve digital advertisement negotiations with over 70 US retail partners for Windows, Office, Surface, Office for Mac, and Windows Phone. Executes the appropriate media mix for campaigns based on pricing, spend thresholds and ROI factors and ensures that delivery hits success measures and obtain executive support. Negotiate marketing agreements with the cross functional teams to ensure contracts are accurately implemented & represent the interest of all parties. Work with external and internal partners to align goals, develop new venture opportunities, and analyze performance measures (KPIs) to drive digital efficiencies. Marketing Strategy, Mobile Devices and +1 skill
Marketing Manager: Mobile Phones, Tablets and Wearable Devices
Microsoft
2005 - 2008
Scope of Responsibility: Drove WW marketing campaigns for Windows Phone to increase corporate & consumer sales. Forecasted, allocated and administered profit & loss (P&L) for a $1.5M budget. Standardized the company’s demonstration program. Implemented the use of executive scorecards to increase campaign effectiveness. Recommended marketing investments and audited mobile operators, OEMs and sales force contract terms to increase revenue. Managed geographically dispersed, cross-function relationships to close lucrative contracts. Marketing Strategy, Mobile Devices and +1 skill
Education
Florida Agricultural and Mechanical University
MBA, Marketing & Finance
2003 - 2005
G.P.A. 3.9/4.0
Florida Agricultural and Mechanical University
BS, Business Administration
2000 - 2003
G.P.A. 3.8/4.0
13 Reviews
Overall Rating
5.0
Nasiim has helped clients get into these companies: