Package Description:

This strategic package helps business owners and marketing leaders develop a clear digital marketing roadmap based on proven strategies I've implemented with hundreds of companies during my decade at Google. Here's what we'll cover across 4 focused sessions: Session 1: Digital Foundation Review Evaluation of your key digital touchpoints (website, landing pages) Assessment of technical fundamentals (page speed, mobile experience) Identification of critical user experience barriers Quick-win recommendations you can implement immediately Session 2: Brand Positioning & Audience Strategy Clarification of your unique value proposition Target audience definition and segmentation Competitive positioning analysis Messaging framework recommendations Session 3: Marketing Strategy & Channel Selection Alignment of business goals with marketing objectives Channel prioritization based on your audience and goals Budget allocation recommendations Key performance indicators selection Session 4: Google Ads Optimization Masterclass Campaign structure best practices Advanced targeting strategies Creative optimization techniques Performance measurement and optimization framework