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Package Description:
This package is designed for professionals aiming to grow their careers in product marketing management. The coaching will be tailored to your individual needs, covering topics such as enhancing product positioning skills, preparing for leadership roles, improving go-to-market strategies, and more. With expert coaching, you’ll refine your product marketing management skills and make a lasting impact at the companies you work for. Some of the common coaching activities included in this package are, but are not limited to: - Enhancing Your Personal Brand – Develop a compelling personal narrative that highlights your product marketing achievements and strengths. - Advancing Marketing-Specific Skills – Strengthen your expertise in market research, competitive analysis, and product launch strategies. - Mastering Stakeholder Communication – Develop skills to effectively communicate product visions, build consensus, and align teams around marketing goals. - Strategic Networking Guidance – Learn strategies to expand your professional network within the product marketing community and create valuable connections. - Navigating Career Growth – Receive personalized guidance on securing promotions, transitioning to leadership roles, and maximizing your influence in your organization. This coaching package is ideal for product marketing management professionals seeking to elevate their careers and position themselves for long-term success.
What you'll get from this package
Strengthen your personal brand by highlighting your unique skills, experiences, and accomplishments to stand out in your field
Expand your professional network by building meaningful connections to uncover opportunities and accelerate career growth
Position yourself for growth by gaining clarity on how to achieve promotions, transition into leadership roles, and excel in your career
Enhance communication skills to convey ideas clearly and collaborate effectively with diverse stakeholders
Confidently tackle challenges by building strategies to approach complex problems and navigate critical decisions with confidence
Additional details
Coaching delivered via live sessions and .
Services included:
Skill Building
Market Research
Marketing Campaigns
Competitive Analysis
Promotion Strategy
Networking Strategy
Salary Negotiation
Messaging and Positioning
Product Launch
Go-to-Market Strategy
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Offered by Jessica G.
Joined June 2025
5.0
Stanford MBA | Co-Founder | Product Marketing Expert
At my startup, Fronen, I lived the complete product marketing journey from ideation to product launch and beyond. I took a concept for clean-label, non-dairy ice cream and conducted extensive market analysis of the plant-based sector to identify our positioning opportunity. Those insights translated into messaging that resonated with consumers, driving 20% same-store sales growth while competitors declined 10%. By creating a data-driven unit sales velocity model to analyze retail transaction data, we improved our sales success rate by 40% through understanding what actually drives purchase decisions. Working with influencers and managing our social media presence built brand awareness and authentic connections with our target audience. My go-to-market execution secured national distribution with major retailers including Whole Foods, Wegmans, Walmart, and Sprouts - each requiring different positioning strategies and value propositions tailored to specific channels and buyer personas. As CEO managing teams across sales, marketing, and operations, I coordinated product launches while working with manufacturing partners to reduce costs by 25%, understanding how product decisions impact market positioning. Now working in VC, I know how to articulate product value propositions that resonate with both customers and stakeholders, translating complex product benefits into compelling narratives that drive both sales and investment.
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