Amy C. | Leland

Amy C.

5.0

Studied at University of Illinois at Urbana-Champaign

Works at Dream Plan Do Live Coaching & Consulting

Available December 2 at 5:00 PM UTC

Feel free to drop me a message at amy@dreamplando.live and I am happy to work out a time for us!

Protected by the Leland Experience Guarantee

Available December 2 at 5:00 PM UTC

Feel free to drop me a message at amy@dreamplando.live and I am happy to work out a time for us!

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About Amy

I am a woman of color. I am a mother of 2 girls. I am a wife. I am an immigrant. I was a senior leader in prominent tech companies, and I am now a business owner. These distinct identities all contribute to who I am, what I value, and how I show up as a coach and human. I am proud of my accomplishments working for big-name tech companies (TikTok, Google, Cisco, Intel), and steadily advancing as a marketing leader. I am grateful for all the knowledge, experiences, and connections I have gained at each company, team, and role. They have all brought me closer to understanding what's truly important to ME. From my years navigating from an individual contributor to a first line manager, then to a senior leader, I've discovered that my greatest fulfillment comes from helping my peers, leaders, reports, and mentees Dream. Plan. Do. Live!

Work Experience

Founder and Career Coach

Dream Plan Do Live Coaching & Consulting

January 2024 - Present

Combining my coaching trainings (ICF Accredited programs) with 20+ years experience in tech (TikTok, Google, Cisco, Intel), and 10+ years advancing from first line manager to senior leader myself, I offer 1:1 personalized coaching to help empower mid-career professionals find clarity around their passion, unpack blockers and get unstuck, and build a path to a more fulfilling career and life! Check out my website for more: https://www.dreamplando.live/ My current client base spans diverse industries from tech to financial institutions, and they range from strong individual contributors non-profit founders and SVPs of large orgs. Career Path Planning, Personal Branding and +4 skills

Head of Global SMB Product Marketing Managers

TikTok

April 2022 - January 2024

Led a diverse team of 30+ global and regional SMB Product Marketing Managers with the goal of driving global SMB customer success on TikTok (TT) and grow revenue, through improving product fit for SMBs and teaching SMBs how to drive business growth leveraging TT ads products. Analytic Problem Solving, Coaching & Mentoring and +3 skills

SMB Ads Marketing DEI Lead

Google

January 2018 - April 2022

Worked with SMB Ads Marketing VPs and directors to build annual Diversity, Equity, Inclusion (DEI) commitments. Partnered with Sustained Dialogue Institute to customize a multi-week DEI commitment program, helping leaders to have more effective DEI discussions, and turn DEI dialogues into actions. The program led to several org wide DEI enhancements including DEI as part of all Town Hall discussions, bias busting during hiring, and the formation of allyship groups across Ads marketing org. Coaching, Organizational Development and +4 skills

SMB Ads Performance Marketing Lead

Google

January 2017 - April 2022

Led global SMB ads performance marketing team (14 direct reports), focusing on helping medium sized customers achieve their marketing objectives leveraging Google Ads solutions.

Sr Channel and Partnership Marketing Manager

Google

April 2012 - December 2016

Managed Global Channel Programs team who drove joint sales and marketing initiatives (co-marketing, incentives, events) with Google AdWords Premier SMB Partners to expand Google Ads growth with Small and Medium Businesses ($5B annual goal).

Global Field Marketing Manager

Cisco

September 2009 - March 2012

Marketing lead for five of Cisco’s top 12 global financial services & payments accounts. Led go to market initiatives and drove adoption for Cisco collaboration technologies (e.g. WebEx).

Technical Sales and Marketing Manager

Intel

September 2000 - August 2009

Various technical sales and marketing manager roles, doubled one of Intel’s top five online retail accounts’ annual revenue, and consistently exceeded annual quota ($80M for 2008).