About Riccardo

Welcome! I'm Riccardo, a Lead Generation expert and Head of Industry at Google, with over a decade of experience in Tech Ad Sales. My journey began in Florence, Italy, and my international background includes studies in Finance at Brandeis International Business School and Entrepreneurship at Tsinghua University, along with professional experiences in Lima, Milan, Dublin, and Silicon Valley. During my 11 years at Google, I navigated the corporate ladder as an immigrant, becoming the youngest non-American Account Executive and later Sales Manager in the Bay Area. I've had the privilege to support 12 companies on their path to IPO and regularly partner with Fortune 500 executives to refine their sales strategies and business models. My coaching philosophy is deeply influenced by my experience as an alumnus of Tony Robbins Mastery University. I firmly believe success is 80% psychology and 20% mechanics—meaning your mindset and intrinsic motivations are the keys to achieving meaningful results. This approach makes my coaching distinct, focusing first on who you are, before diving into practical strategies. I’m passionate about coaching professionals and students looking to break into Sales in big tech, individuals aiming to advance their careers from Individual Contributor roles to Management, and business owners seeking guidance on AI-driven advertising strategies. My approach is personal, empathetic, and grounded in practical experience—having navigated both successes and failures in entrepreneurial ventures across fitness coaching, crypto advisory, and wine bottling. Outside of my professional life, I'm a NASM-certified personal trainer and proud father of two. I believe true success blends professional growth with personal well-being. My upcoming book, 'Light Up, How to Get Anything You Want,' embodies my passion for empowering others to achieve their fullest potential. If you're seeking practical and personalized guidance to elevate your career, build impactful networking strategies, or effectively prepare for interviews, let's connect. I'm here to support you in reaching your professional goals!