Product Marketing Manager Salary in the US (2024): Breakdown & Analysis
Explore the average salary of a Product Marketing Manager in the US for 2024, including salary breakdowns, influencing factors, and industry insights.
Posted October 30, 2024
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The product marketing manager salary is a hot topic for those eyeing this exciting career path. It's a role that blends creativity with strategy, and the pay can be pretty sweet too.
In this article, we'll look at the average product marketing manager salary in the U.S. and how it changes as you climb the ladder. You'll get the scoop on top-paying companies and cities, plus we'll compare salaries for different levels, from entry-level to senior positions. We'll also touch on how factors like experience and location can bump up your paycheck. Ready to see what you could be earning? Let’s begin!
Average Product Marketing Manager Salary in the U.S. (2024)
When you're looking into a career as a product marketing manager, understanding the salary landscape is crucial.
How much does a product marketing manager make? Let's break down what you can expect to earn in this role across the United States.
- Total pay range: $132,000-$217,000/year
- Total median pay: $168,000
- Base pay range: $91,000-$142,000
- Average salary per year: $113,605
- Average Additional Cash Compensation
- Additional pay range: $41,000-$76,000/year
Source: Glassdoor
Product Marketing Manager Salaries by Career Level
As you progress in your product marketing career and secure more senior product marketing manager jobs, you can expect your salary to increase significantly. Moreover, salary negotiations can be challenging, but knowing industry standards, including compensation for a product marketing role, can give you an advantage. Let's look at the typical career path and corresponding salary ranges for product marketing managers.
Associate Product Marketing Manager (APMM)
Product marketing manager reported to have a bigger salary range and total compensation. The reason, of course, is that APMM is an entry-level position. APMMs help develop fundamental skills in market research, competitive analysis, and product positioning.
- Total pay range: $128,000-$202,000
- Total median pay: $160,000
- Base pay range: $93,000-$136,000
- Average salary per year: $112,317
- Additional Compensation
- Additional pay range: $36,000-$66,000/year
Source: Glassdoor
Lead Product Marketing Manager
A Lead Product Marketing Manager is responsible for driving the go-to-market strategy for products, ensuring they resonate with the target audience and generate demand. They work closely with product management, sales, and marketing teams to craft compelling messaging, positioning, and content that highlights the unique value of the product.
- Total pay range: $168,000-$255,000/year
- Total median pay: $204,000
- Base pay range: $132,924
- Average salary per year: $132,924
- Additional Compensation
- Additional pay range: $54,000-$100,000/year
Source: Glassdoor
Senior Product Marketing Manager (Sr. PMM)
With 5-7 years of experience, you can advance to a senior product marketing manager position. At this level, you'll take on more responsibility, leading larger projects and campaigns. You'll be expected to operate independently, with minimal supervision, while still receiving guidance from higher-level managers.
- Total pay range: $176,000-$271,000
- Total median pay: $216,000
- Base pay range: $120,000-$167,000
- Average salary per year: $141,000
- Additional Compensation
- Additional pay range: $56,000-$104,000/year
Source: Glassdoor
Director of Product Marketing Management
As you continue to grow in your career, you may progress to a product management director role. Directors are responsible for overseeing product marketing strategies for specific product lines or business units. They collaborate with senior management on marketing budgets, goals, and strategies, and analyze market trends to drive business decisions.
- Total pay range: $220,000-$347,000
- Total median pay: $273,000
- Base pay range: $144,000-$205,000
- Average salary per year: $158,807
- Additional Compensation
- Additional pay range: $76,000-$142,000/year
Source: Glassdoor
Read: Director Vs. Manager: What's the Difference in Product Management? | Leland
VP of Product Marketing Management
The next step up the ladder is the vice president of product management (or Chief Product Officer). VPs are responsible for managing complex product portfolios and leading cross-functional teams in product positioning, messaging, and go-to-market strategies.
- Total pay range: $240,000-$392,000
- Total median pay: $303,000
- Base pay range: $150,000-$222,000
- Average salary per year: $182,305
- Additional Compensation
- Additional pay range: $91,000-$169,000/year
Source: Glassdoor
Top Paying Companies for Product Marketing Management
When you're looking to maximize your earnings as a product marketing manager, it's crucial to know which companies offer the most competitive salaries. Let's look at some top-paying companies and what they offer.
Product Marketing Manager (Google Salary)
Google stands out as one of the highest-paying companies for product marketing managers.
Breaking it down further, let’s take a look at the average base salary for a product marketing manager at Google:
- Total pay range: $220,000-$321,000
- Total median pay: $263,000
- Average salary per year: $92,000
Google's average total compensation structure for this role typically breaks down as follows:
- Base Pay:
- Range: $152,000-$193,000
- Median: $171,000
- % of Total Pay: 65.1%
- Bonus:
- Range: $24,000-$45,000
- Median: $32,000
- % of Total Pay: 12.3%
- Stock:
- Range: $44,000-$83,000
- Median: $59,000
- % of Total Pay: 22.6%
Source: Glassdoor
Product Marketing Manager (Microsoft Salary)
Microsoft also offers competitive salaries for product marketing managers.
- Total pay range: $171,000-$237,000
- Total median pay: $200,000
- Base Pay:
- Range: $137,000-$173,000
- Median: $154,000
- % of Total Pay: 77%
- Bonus:
- Range: $17,000-$32,000
- Median: $23,000
- % of Total Pay: 11.6%
- Stock:
- Range: $17,000-$32,000
- Median: $23,000
- % of Total Pay: 11.4%
Source: Glassdoor
Product Marketing Manager (Amazon Salary)
Amazon is another top player when it comes to compensating product marketing managers.
For a more senior position like Principal Product Marketing Manager at Amazon, the total pay range increases significantly. Let’s take a look at the total estimation:
- Total pay range: $170,000-$256,000
- Total median pay: $206,000
- Base Pay:
- Range: $119,000-$162,000
- Median: $139,000
- % of Total Pay: 67.5%
- Bonus:
- Range: $23,000-$44,000
- Median: $31,000
- % of Total Pay: 15.2%
- Stock:
- Range: $27,000-$50,000
- Median: $36,000
- % of Total Pay: 17.4%
Source: Glassdoor
Top Product Marketing Manager Salary (Geographic)
When it comes to product marketing manager salaries, location plays a significant role. Let's look at how salaries vary across different cities in the United States.
Product Marketing Manager Salary – NYC
New York City, known for its bustling business environment, offers competitive salaries for product marketing managers. The estimated total pay in New York ranges from:
- Total pay range: $155,000-$261,000
- Total median pay: $199,000
- Base pay range: $101,000-$161,000
- Average salary per year: $127,851
- Additional Compensation
- Additional pay range: $54,000-$100,000/year
Source: Glassdoor
Product Marketing Manager Salary – San Francisco
San Francisco, the tech hub of the West Coast, tops the charts for product marketing manager salaries. The estimated total pay in the San Francisco area ranges from:
- Total pay range: $177,000-$279,000
- Total median pay: $220,000
- Base pay range: $121,000-$175,000
- Average salary per year: $145,757
- Additional Compensation
- Additional pay range: $56,000-$104,000/year
Source: Glassdoor
Product Marketing Manager Salary – Los Angeles
Los Angeles also offers attractive salaries for product marketing managers, although slightly lower than San Francisco and New York. The estimated total pay in the Los Angeles area ranges from:
- Total pay range: $149,000-$246,000
- Total median pay: $190,000
- Base pay range: $102,000-$157,000
- Average salary per year: $126,280
- Additional Compensation
- Additional pay range: $48,000-$89,000/year
Source: Glassdoor
Looking to Level Up Your Product Management Career?
Whether you’re just starting out or want to advance in your product management career, our expert coaches at Leland are here to help you thrive. With years of experience at some of the most influential companies in the world, our coaches are ready to give personalized support to help you reach your career goals.
A Leland coach can assist you with:
- Developing key product management skills
- Preparing for job interviews and mock interviews
- Crafting an impressive resume
- Navigating job transitions or promotions
- Building a personalized career growth strategy
- Finding networking opportunities in the PM field
Don’t settle for less – connect with a Leland coach today and stay ahead in your product management career! Browse our expert coaches here and find the highest-rated ones below.
Conclusion
The world of product marketing management offers exciting opportunities and impressive pay. As we've seen, salaries can vary a lot based on factors like experience, location, and the company you work for. Top tech firms like Google, Microsoft, and Amazon tend to offer the best pay packages, while cities like San Francisco and New York City lead the way in terms of location-based salaries. It's clear that this field has a lot to offer for those looking to blend creativity with strategy in their career.
While the numbers look good, there's more to consider than just the paycheck. Your job satisfaction, work-life balance, and growth opportunities are just as important. As you think about your career path in product marketing management, keep these factors in mind alongside the salary info we've covered. With the right mix of skills, experience, and strategic career moves, you can set yourself up for both financial and professional success in this dynamic field.
FAQs
What does a marketing product manager do?
- A product marketing manager is responsible for positioning and promoting a product, ensuring it resonates with the target audience. They work on go-to-market strategies, product launches, and aligning marketing efforts with the product’s overall goals. Additionally, they collaborate with sales, development, and product teams to drive product success and market growth.
How much does a product marketing manager earn?
- As of October 2024, the average annual salary for a Product Marketing Manager in the United States is approximately $113,605.
What is the salary of a PM vs PMM?
- A Product Manager (PM) and Product Marketing Manager (PMM) can have different yearly salaries based on their focus and responsibilities. Typically, a PM earns an average salary of around $123,575 per year, while a product marketing manager can earn an average of $142,343 annually, depending on experience, location, and industry. Both roles have high earning potential, but PMMs may command higher pay in certain sectors due to the marketing and strategy alignment needed for product success.
Does product marketing pay well?
- Yes, product marketing managers are well-compensated, with the average yearly salary in the United States being around $142,343. The product marketing manager makes more in high-demand industries like tech or finance, with opportunities for bonuses and equity. The marketing manager salary ranges also tend to increase with experience and responsibility.
What is the highest salary for a product marketing manager?
- The highest yearly salary for a product marketing manager can exceed $200,000 in top-tier markets or large corporations, especially in tech hubs like Silicon Valley. The product marketing manager makes more when managing larger product portfolios or leading marketing efforts at a senior level in competitive industries.
What is the average product salaries in Boston?
- In Boston, product managers typically earn an average annual salary of around $120,013, with the range stretching from $55,000 to $200,000 depending on experience.
Read next:
- A Day in the Life of a Product Manager: Insights and Tips from Industry Experts | Leland
- Product Management Basics: What Every PM Needs to Know | Leland
- What Is a Product Lead and Why Is It So Important? | Leland
- Best Companies for Product Managers: Top Employers for PMs in 2023 | Leland
- Product Manager Career Goals: Setting Objectives for Success | Leland
- Best Books on Product Management: The Top Reads for Aspiring Product Managers | Leland
